Prada is not your typical fashion brand. It doesn't care about what's hot or what's not. It does its own thing, and sometimes that means making things that look weird or ugly. But that's the point. Prada has always rejected the obvious, of course; by embracing the “ugly” she has redefined what we think of as beautiful time and time again. In this report, we're going to show you how Prada does this, and why it matters for the fashion world and for us.